$('#nws_wr').cycle({ 
    fx:     'scrollUp', 
    speed:   600, 
    timeout: 7000, 
    next:   '#btn_next', 
    prev:   '#btn_prev', 
    pause:   7
});
$('#hd_imgs').cycle({ 
    fx:     'wipe', 
    speed:   300, 
    timeout: 4000, 
    next:   '#hd_imgs', 
    pause:   1 
});